When we first sit down with a client to discuss search engine optimization (SEO), pay-per-click advertising, and social media strategy, the first thing we try to explain is the difference between SEO and website optimization. For us, website optimization is the first and most important step in creating a strong foundation for our keyword specific SEO strategies.
Website optimization is part of a good SEO strategy. Content is King, but without a good throne to rule from, your efforts may be wasted.
The purpose of SEO is to help improve the visibility in search engine results. The more highly ranked a website is, the more visitors the website or web page will welcome from search engines. So it stands to reason that we should start our SEO efforts by making the website as attractive and accessible to search engines as possible.
Here is what we look for: