August Interactive Blog » For Our Clients http://blog.augustinteractive.com Just another WordPress site Fri, 16 Mar 2012 02:54:49 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Modular Buildings are Where It’s at in 2012! http://blog.augustinteractive.com/for-our-clients/modular-buildings-are-where-its-at-in-2012/ http://blog.augustinteractive.com/for-our-clients/modular-buildings-are-where-its-at-in-2012/#comments Fri, 16 Mar 2012 02:53:42 +0000 Anna Martin http://blog.augustinteractive.com/?p=177 Can you believe that modular buildings can be synonymous with anything but construction trailers? It’s true! Not only can building modular be faster and more cost effective – it can actually be better quality! I love it! I’m actually writing this blog to point out to a very dear customer – not saying any names – that Google will pick up and index anything that you write and publish. Especially if the key words you’ve set your “modular buildings” Google alert to, are being used. But what else do you need? What constitutes good search engine optimization? (That was my plug for the keyword phrase “search engine optimization” by the way.) Publishing relevant material is certainly number one. But what else do you need to do to make sure that the keywords “modular buildings” return results for customer keyword searches on search engines, not just your Google alerts email?

]]> http://blog.augustinteractive.com/for-our-clients/modular-buildings-are-where-its-at-in-2012/feed/ 0 Holiday Icon Set Featured on Smashing Magazine http://blog.augustinteractive.com/design/holiday-icon-set-featured-on-smashing-magazine/ http://blog.augustinteractive.com/design/holiday-icon-set-featured-on-smashing-magazine/#comments Sat, 31 Dec 2011 04:12:10 +0000 Anna Martin http://blog.augustinteractive.com/?p=172 August Interactive partner Tomas Gajar’s design work was featured this week on Smashing Magazine. Tomas designed a 91-piece vector web icon set for our end of year holiday ‘freebie’ for friends and colleagues. The set featured many of our favorite icons – all scalable, editable and free for personal or commercial use.

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]]> http://blog.augustinteractive.com/design/holiday-icon-set-featured-on-smashing-magazine/feed/ 0 Search Engine Optimization and Site Optimization http://blog.augustinteractive.com/for-our-clients/search-engine-optimization-and-site-optimization/ http://blog.augustinteractive.com/for-our-clients/search-engine-optimization-and-site-optimization/#comments Fri, 05 Aug 2011 22:35:54 +0000 Anna Martin http://blog.augustinteractive.com/?p=127 When we first sit down with a client to discuss search engine optimization (SEO), pay-per-click advertising, and social media strategy, the first thing we try to explain is the difference between SEO and website optimization.  For us, website optimization is the first and most important step in creating a strong foundation for our keyword specific SEO strategies.

Website optimization is part of a good SEO strategy.  Content is King, but without a good throne to rule from, your efforts may be wasted.

The purpose of SEO is to help improve the visibility in search engine results.  The more highly ranked a website is, the more visitors the website or web page will welcome from search engines.  So it stands to reason that we should start our SEO efforts by making the website as attractive and accessible to search engines as possible.

Here is what we look for:

  • Redirects
  • Missing Title Tags
  • Long Title Tags
  • Multiple Title Tags
  • Reachability
  • Anchor Text
  • Broken Links
  • Duplicate Copy and Content
  • Duplicate Page Descriptions
  • Duplicate Meta Descriptions
  • Duplicate Page Titles
  • Server Errors
  • Robots.txt
  • On-site Links
  • Incoming Links
  • Too Many Links
  • Hostname
  • Word Count
  • Image Descriptions
  • and Validity of HTML/CSS
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