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Intuitive to Whom?

August Interactive

A colleague of mine asked me recently to give him my thoughts on intuitive user interface design. What he got was an earful. Intuitive to whom?

The entire culture of information exchange was irrevocably changed with the invention of the internet. We are now a population of information consumers with a voracious appetite for instant communication gratification. As the expectation of expediency continues to increase exponentially (E3) with each generation, we are more and more aware as website users of how quickly we can find and access what we want. We express our pleasure of course by lingering on internet realty that delivers; and conversely cast our votes of displeasure by immediately leaving a website that doesn’t deliver within the first few seconds. And don’t think no one’s watching. With millions of these votes being cast every second, it’s no wonder user interface developers are infatuated with terms like ‘user intuition’. Continue reading »

27 April

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in Design
Tagged as Array