August Interactive Blog

Can you believe that modular buildings can be synonymous with anything but construction trailers? It’s true! Not only can building modular be faster and more cost effective – it can actually be better quality! I love it! I’m actually writing this blog to point out to a very dear customer – not saying any names – that Google will pick up and index anything that you write and publish. Especially if the key words you’ve set your “modular buildings” Google alert to, are being used. But what else do you need? What constitutes good search engine optimization? (That was my plug for the keyword phrase “search engine optimization” by the way.) Publishing relevant material is certainly number one. But what else do you need to do to make sure that the keywords “modular buildings” return results for customer keyword searches on search engines, not just your Google alerts email?

August Interactive partner Tomas Gajar’s design work was featured this week on Smashing Magazine. Tomas designed a 91-piece vector web icon set for our end of year holiday ‘freebie’ for friends and colleagues. The set featured many of our favorite icons – all scalable, editable and free for personal or commercial use.

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You see it all the time—that little orange square on websites that says “RSS.” So what is it? RSS stands for Really Simple Syndication and represents a group of web feed formats that are used to publish online work that is frequently updated. Most commonly you may see this in reference to blogs or websites, but it can also be used with news articles or even audio and video links.

By subscribing to an RSS feed from a blogger or website that you like, you will automatically receive information from that blog (or website) whenever the information is updated. An RSS reader in your browser or on your mobile device can be used to get all your daily updates without having to visit individual favorite sites on a daily basis.

When we first sit down with a client to discuss search engine optimization (SEO), pay-per-click advertising, and social media strategy, the first thing we try to explain is the difference between SEO and website optimization.  For us, website optimization is the first and most important step in creating a strong foundation for our keyword specific SEO strategies.

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In order for a website to use includes, you must use php calls.  Basically, the site is still an html website, with the exception that the html is created dynamically by parsing the php includes. If you view the source code for each page sent to your browser, you will not find the php script, only the html.  In order for the php in each page to be parsed, the file extension needs to be .php. You could write a mod to hide the .php extension, but I’m not sure if that is ever really necessary.